Flor Box OXO | Flower History | Valentine's Day

Updated: Aug 27

According to the online resource, Encyclopedia Britannica, britannica.com (sourced in 2020), Valentine's Day has origins dating back to centuries ago, sourcing from the Roman holiday festival, Lupercalia. This festival was a celebration held in mid-February praising the coming spring season of nature's fertility. Amongst the many stories centering the namesake of this love holiday, a consistent story remains relevant. In 270 CE, Emperor Claudius II Gothicus martyred Saint Valentine for marrying couples in secret. At the end of the 5th century, Pope Gelasius replaced the festival Lupercalia with St. Valentine’s Day. As of the 14th century it became a celebration for romance throughout Europe.



By the late 1700s within the European culture, in honor of the celebration of love, it was common to send love letters and notes that soon became coined as "valentines". Symbols of cupid, the Roman God of Love, in addition to flowers and especially roses became cult-like practices for this holiday as well.


The gifting of flowers, specifically roses, became significant due to the cultural influence of greek mythology and its' praise for the Greek Goddess of Love, Aphrodite. Mythology states that a rose bush grew from the ground from the blood of her lost lover, Adonis. In honor and celebration, the romans, who also hailed Aphrodite as Venus upheld the rose as a symbol of love and beauty. The rest is history... - OXO, Flor Box



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