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Florboxoxo | Flower History | Valentine's Day

Updated: Oct 6, 2023

Rediscover a Multicultural and Historical Flower Holiday

According to the online resource, Encyclopedia Britannica, britannica.com (sourced in 2020), Valentine's Day originates from centuries ago, sourcing from the Roman holiday festival, Lupercalia. This festival was a celebration held in mid-February praising the coming spring season of nature's fertility. A consistent level remains relevant among the many stories centering on the namesake of this love holiday. In 270 CE, Emperor Claudius II Gothicus martyred Saint Valentine for marrying couples in secret. At the end of the 5th century, Pope Gelasius replaced the festival Lupercalia with St. Valentine's Day. As of the 14th century, it became a celebration of romance throughout Europe.


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Saint Valentine is often synonymous with the Roman Myth of Cupid

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By the late 1700s, within the European culture, it was common to send love letters and notes that soon became coined "valentines" in honor of the celebration of love. Symbols of cupid, the Roman God of Love, in addition to flowers and especially roses, became cult-like practices for this holiday.

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Roses are often synonymous with the Greek Goddess Aphrodite

Floricultural History and Influence

The gifting of flowers, specifically roses, became significant due to the cultural influence of greek mythology and its praise for the Greek Goddess of Love, Aphrodite. Mythology states that a rose bush grew from the ground from the blood of her lost lover, Adonis. The Romans, who also hailed Aphrodite as Venus, upheld the roses as a symbol of love and beauty in honor and celebration. The rest is history... - OXO


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- Need more flowers to brighten your day? Review our Floral Design Portfolio


Sources For This Article


Roses are cultured and traditional flowers. This classic beauty has taken center stage within the bloom community for centuries. Our collection would not be complete without a classic rose, leading with textures and color palettes such as cupid rouge, blushing pink, fairytale yellow, and timeless ivory. Read More






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Our mission is to communicate meaningful floriography by curating expressive designs for a rewarding experience with nature. From our online shop based in Denver, Colorado, our florists partner with professional arborists to arrange a creative blend of fashionably fun flowers delivered for any celebration!



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